First and foremost, Loaf Magazine aims to independently showcase some beautiful narrative work by the illustrators and graphic artists we admire, some of them at the start of their careers and others already well-established. We believe that by producing an independent publication, these artists can show their truest colours and tell stories that will tickle, entrance and intrigue older children without talking down to them.

We chose the 9-12 age-group as we would like to make a UK publication for older children who enjoy visual storytelling formats but have begun to be interested in the world around them in a more layered and mature way than comics for younger children are able to satisfy.

As artists and as individuals experienced in the field of children's arts facilitation and education we are impassioned about the power of creativity and stories for the development of the child. Of paramount importance to our project will be the three children's workshops we intend to run in Cambridge and Bristol before the first edition of the magazine comes out. Not only will these workshops promote the magazine to our young readership and provide them with a creative outlet amongst their peers; they will also allow us to directly communicate with our target age-group in order to find out what sorts of characters, stories and activities should feature in future editions of the magazine. We will also feature some of the artwork made by the children in the first edition of Loaf Magazine.

If this project can be funded and carried out, we hope that the sales from the first edition of Loaf will provide a springboard to the continuation of the project. We hope to build up a bank of artists who have the regular opportunity to creatively contribute to the magazine and we also intend that the children's art work and storytelling inspired by regular workshops will continue to appear in future editions of Loaf.

We need to raise £2000 to fund the printing, promotion and the running of workshops - if you can help us with this, you'll have our infinite gratitude, as well as one of a number of beautiful rewards! Read down the list on the right to find out more.
